Hospitality8:10 AM ET
A hotel group ties branded residences to a lifetime membership model
Owners gain reciprocal access across the portfolio — a sign that residences are becoming loyalty infrastructure.
The Signal
Branded residences are no longer a real-estate side business. Bundling ownership with portfolio-wide access turns a one-time sale into a permanent relationship — and gives hotel groups a direct channel to their highest-value guests outside third-party distribution.